Skills

CMS: Drupal, HubSpot, WordPress

CRM / PR: Cision, Gorkana, HubSpot, Meltwater, MuckRack, Salesforce

Data Analytics: SAS Studio & EnterpriseMiner, Google Analytics, Google Data Studio

Design: Adobe Creative Suite, Canva

Email Marketing: Action Network, Constant Contact, EveryAction, Mailchimp, My Emma

Fundraising: ActBlue, Classy, Donorbox, Kindful

Project Management: Asana, Monday, Trello

Social Media CMS: Buffer, Hootsuite, Sprout

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Awards

2018 Gold Bell Ringer / On a Shoestring Campaign (PR Club)

2018 Silver Bell Ringer / Nonprofit Communications Campaign (PR Club)

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Education

Emerson College / M.A. in Integrated Marketing Communications

University of North Texas / B.A. in Journalism & Strategic Communications

Senior Director, Digital Marketing Strategy / Trilogy Interactive

• Oversee $150k+ in monthly retainer budgets, staffing plans, and national digital marketing  programs for 10 clients in the climate advocacy, climate policy, nonprofit, and political verticals.
• Develop strategy and integrated marketing plans, collaborating with internal departments on creative, cohesive messaging, legal compliance, and tracking KPIs across campaigns.
• Manage paid media programs, totaling $5 million in digital ad spend and SMS programs to date. 
• Direct content planning and editorial calendars across clients, overseeing writing and creative production from start to finish.
• Lead organization’s digital accessibility best practices, training team members across the company and developing process implementation plans.
• Directly manage agency founder’s social media, increasing followers by 109k with an average of 84k impressions per post.
• Mentor and manage teams of four communications professionals, offering feedback during performance reviews, professional goal-setting, and reviewing deliverables. 
• Serve as the day-to-day contact for clients, managing multiple campaigns simultaneously across different issue areas, target audiences, and industries.

Content Marketing Manager / Perkins School for the Blind

• Managed a team of six creatives across disciplines, developing team growth strategy and overseeing team budget and resource allocation.
• Developed and maintained content strategy and editorial calendar by fiscal year, tracking KPIs on a monthly basis while growing engagement among donors..
• Project managed individual campaigns and fundraising events, meeting the annual $10.2 million fundraising goal.
• Developed brand style guide and messaging for content streams on disability inclusion, accessibility, child welfare, and global education.
• Wrote content for Perkins.org, email marketing drip campaigns, opt-ins, display ads, social media, direct mail and print channels, and more. 
• Directed creative production processes for video and graphic design projects.. 
• Trained departments on omnichannel marketing, SEO best practices, AP style writing, short video production, and more to establish self-service  practices across the organization.

Account Manager / Allison Worldwide

• Managed and served as day-to-day contact for nine clients, including Fortune 1000 companies in the B2B, nonprofit, and edtech industries.
• Developed cohesive public relations plans and press materials, guiding messaging and strategy for press announcements.
• Managed and mentored junior account staff, reviewing and approving client-facing materials across teams.
• Wrote bylines and thought leadership pieces  on behalf of C-level executives.
• Nurtured relationships with editors, reporters and producers for top-tier and trade outlets, broadcast organizations, and podcasts for successful placements in outlets like CNN Business, Bloomberg Radio, and the New York Times.
• Ensured strategic alignment with client KPIs and business objectives, developing monthly and quarterly reports for performance tracking.

Senior Account Executive / HB Mower Boston

• Managed and served as the day-to-day public relations and marketing contact for 15 clients in the B2B, medical tech, nonprofit, and hospitality industries. Successfully placed stories in top-tier outlets like the Boston Globe, NPR, Bloomberg, The TODAY Show, Budget Travel, and NBC News.