From logo creation, rallying cry and messaging, website launch, collateral and designing the interior space, the team at Mower helped define and build the MassRobotics brand.
As part of the team, I helped with the official public launch of its collaborative workspace by managing media relations and press release development and overseeing social media channels, growing followers from 0 to more than 2,000 and maintaining active engagement. Due to overwhelming media response, MassRobotics received a $2.5 million state-funded grant allowing them to grow and triple in size.
During the 2018 Publicity Club of New England Bell Ringer Awards, our work for MassRobotics was honored with a Gold Award in the On a Shoestring Campaign category and a Silver Award in the Nonprofit Communications Campaign category.
Sample Media Placements:
- Bloomberg Television
- The TODAY Show
- Role: Senior Account Executive, Public Relations
- Agency: Mower Boston
- Social media management
- Media relations & PR
- Awards submissions