MassRobotics: The Global Hub of Robotics

From concept to creation, MassRobotics has thoughtfully built its profile on two fronts: as a think tank of leading roboticists and robotics companies, and as a physical space to house and nurture robotics startups.

From logo creation, rallying cry and messaging, website launch, collateral and designing the interior space, the team at Mower helped define and build the MassRobotics brand.

As part of the team, I helped with the official public launch of its collaborative workspace by managing media relations and press release development and overseeing social media channels, growing followers from 0 to more than 2,000 and maintaining active engagement. Due to overwhelming media response, MassRobotics received a $2.5 million state-funded grant allowing them to grow and triple in size.

During the 2018 Publicity Club of New England Bell Ringer Awards, our work for MassRobotics was honored with a Gold Award in the On a Shoestring Campaign category and a Silver Award in the Nonprofit Communications Campaign category.