As part of the team, I managed media relations for the product launch, securing more than 45 pieces of coverage resulting in millions of impressions in a wide-range of publications such as the Boston Globe, MeetingsNet and BGR. In August 2017, the Element brand host its inaugural Element Exchange for Secondhand Wardrobe Day, using the Boston property as the brand’s model event. For the event, I managed media and influencer relations, inviting more than 150 bloggers and reporters, resulting in 100+ million media impressions from pre- and post- event coverage.
As the day-to-day client contact, I lead creative brainstorming for packages and promotions, review advertising packages with local news media, assist in developing partnerships with other brands and agencies, lead the social media influencer strategy and execution, and occasionally manage social media messaging and accounts.
- Role: Senior Account Executive, Public Relations
- Agency: Mower Boston
- Media/Influencer relations & PR
- Content marketing
- Social media drafting
- Creative brainstorming
- Product launch: voice-activated rooms
- Event launch: Element Exchange